Trademark Registration for Amazon Brand Registry

Looking to register your brand for Amazon Brand Registry?

Marcabien simplifies the entire trademark process fast, secure, and cost-effective.

Increase your brand’s protection and credibility
Fixed pricing — no surprises, no hidden fees
Expert legal support at every step, just one click away

Protect your brand. Expand your sales. Let Marcabien handle the paperwork.

1. What is Amazon Brand Registry?

Amazon Brand Registry is a program that helps registered brands protect their intellectual property, gain more control over product listings, and combat counterfeit listings on Amazon. A registered trademark is required to enroll.

2. Can I sell on Amazon without a trademark?

Yes, you can sell without a trademark. However, you will not be able to access key features such as A+ Content, full listing control, or Amazon’s anti-counterfeit protection tools.

3. Which trademark offices are accepted for Brand Registry?

· EUIPO (European Union)

· USPTO (United States)

· UKIPO (United Kingdom)

· CIPO (Canada)

· JPO (Japan)

· TÜRKPATENT (Turkey)

For the full list, feel free to contact our team.

4. Is a trademark from Turkey valid on Amazon?

Yes, trademarks registered in Turkey are valid for Amazon Turkey (amazon.com.tr). However, for international marketplaces like amazon.com or amazon.de, you will need a trademark from EUIPO, USPTO, or other globally accepted offices.

5. Can I join Amazon Brand Registry immediately after filing the trademark?

In many cases, yes. Amazon often recognizes active trademark applications and allows you to proceed with registration using the application number, even if the trademark is still under review.

6. What happens if my trademark application is rejected?

At Marcabien, we perform a detailed pre-application analysis to minimize risks. However, in rare cases, rejections may occur. If so, you have the right to appeal or reapply. We guide and assist you throughout the entire process.

7. How long does the registration process take?

It depends on the country:

· EUIPO: 3–5 months

· USPTO: 8–12 months

· UKIPO: 2–4 months

These are average timelines and may vary depending on application volume.

8. Can I sell as a brand before registration is complete?

Yes, in some cases. Amazon may accept pending applications, allowing you to begin the Brand Registry process early. However, full features may only be activated after final approval.

9. Is my trademark valid in other countries automatically?

No. Trademarks are territorial. For example, a trademark from EUIPO is only valid in the EU. For global protection, we recommend applying in multiple jurisdictions.

10. Why are trademark classes (Nice Classes) important?

Trademark classes define the type of goods or services your brand covers. Choosing the correct class is crucial to ensure your brand is properly protected and compliant with your product categories on Amazon.

11. What are the key benefits of joining Amazon Brand Registry?

· Full control over product listings

· Easier removal of infringing or fake listings

· Access to A+ Content and Amazon Brand Ads

· Stronger brand presence and visibility

· Legal protection against counterfeits

12. How does Marcabien handle the process?

· We conduct a detailed name availability check

· We define the correct class and filing strategy

· We prepare and file your application

· We assist with the Amazon Brand Registry enrollment

· We monitor and manage the entire process with regular updates

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With MarcaBien

The Brand Protection You Need is Always With You

The Marcabien brand is just one of the advantages that stand out, offering one-stop shopping as well as worldwide coverage. Wherever you come from, our team of experienced trademark lawyers is ready to offer a seamless experience and effective end-to-end trademark protection while proudly representing you worldwide.