Trademark Registration for Amazon Brand Registry
Looking to register your brand for Amazon Brand Registry?
Looking to register your brand for Amazon Brand Registry?
Marcabien simplifies the entire trademark process fast, secure, and cost-effective.
Protect your brand. Expand your sales. Let Marcabien handle the paperwork.
Amazon Brand Registry is a program that helps registered brands protect their intellectual property, gain more control over product listings, and combat counterfeit listings on Amazon. A registered trademark is required to enroll.
Yes, you can sell without a trademark. However, you will not be able to access key features such as A+ Content, full listing control, or Amazon’s anti-counterfeit protection tools.
· EUIPO (European Union)
· USPTO (United States)
· UKIPO (United Kingdom)
· CIPO (Canada)
· JPO (Japan)
· TÜRKPATENT (Turkey)
For the full list, feel free to contact our team.
Yes, trademarks registered in Turkey are valid for Amazon Turkey (amazon.com.tr). However, for international marketplaces like amazon.com or amazon.de, you will need a trademark from EUIPO, USPTO, or other globally accepted offices.
In many cases, yes. Amazon often recognizes active trademark applications and allows you to proceed with registration using the application number, even if the trademark is still under review.
At Marcabien, we perform a detailed pre-application analysis to minimize risks. However, in rare cases, rejections may occur. If so, you have the right to appeal or reapply. We guide and assist you throughout the entire process.
It depends on the country:
· EUIPO: 3–5 months
· USPTO: 8–12 months
· UKIPO: 2–4 months
These are average timelines and may vary depending on application volume.
Yes, in some cases. Amazon may accept pending applications, allowing you to begin the Brand Registry process early. However, full features may only be activated after final approval.
No. Trademarks are territorial. For example, a trademark from EUIPO is only valid in the EU. For global protection, we recommend applying in multiple jurisdictions.
Trademark classes define the type of goods or services your brand covers. Choosing the correct class is crucial to ensure your brand is properly protected and compliant with your product categories on Amazon.
· Full control over product listings
· Easier removal of infringing or fake listings
· Access to A+ Content and Amazon Brand Ads
· Stronger brand presence and visibility
· Legal protection against counterfeits
· We conduct a detailed name availability check
· We define the correct class and filing strategy
· We prepare and file your application
· We assist with the Amazon Brand Registry enrollment
· We monitor and manage the entire process with regular updates
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The Marcabien brand is just one of the advantages that stand out, offering one-stop shopping as well as worldwide coverage. Wherever you come from, our team of experienced trademark lawyers is ready to offer a seamless experience and effective end-to-end trademark protection while proudly representing you worldwide.
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Process Work
In order for a trademark to be registered, it must meet the distinctiveness criterion. Results and advice within 24 hours.
After completing the order, we will draft an application. Once approved, we will file it on your behalf, providing legal representation.
The application is evaluated by the relevant Intellectual Property Office (IPO), published and approved for possible objections.
After a successful registration, your trademark is valid from the date of application and retains the right of priority throughout the process.