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📌 Study Overview
This comparative analysis is based on 1,500 trademark registrations completed since 2019 in nine key regions: Canada, China, United States, Australia, Turkey, European Union, Switzerland, United Kingdom, and Benelux. The average processing time, measured in days, reflects how long it takes from the application date to final approval in each country.
🇨🇦 Canada
Canada has the longest trademark registration period among all analyzed countries. The average process takes approximately 1,023 days. Since 2019, increasing backlog and limited staffing have significantly delayed outcomes. Applicants must be prepared for extended waiting times.
🇨🇳 China
In China, registering a trademark takes about 595 days. The process has slowed down considerably compared to pre-2019 levels, due to a sharp rise in both domestic and foreign applications. However, the timeline is generally predictable, with low variance.
🇺🇸 United States
In the U.S., the average trademark registration time is 436 days. The USPTO handles the highest volume of applications globally, which contributes to extended processing times. The system is stable but often delayed due to workload.
🇦🇺 Australia
Australia’s registration period averages 301 days. The system remains consistent over time, with minimal changes observed since 2019. Although relatively efficient, delays can still happen in complex cases.
🇹🇷 Türkiye
In Türkiye, the trademark process involves three steps: application review, publication and objection, and final registration. Without objections, the timeline is typically 180 to 200 days (approximately 6 months). TÜRKPATENT’s digital infrastructure helps streamline the process efficiently.
🇪🇺 European Union
Through the EUIPO, applicants can secure trademark protection across 27 EU member states in around 140 days. The centralized application process has become more efficient since 2019, with steady improvements in speed and digital access.
🇨🇭 Switzerland
Switzerland completes trademark registrations in approximately 136 days. The system is generally stable, though there has been a slight increase in processing time since 2019. Objection-prone applications may extend the timeline.
🇬🇧 United Kingdom
The UKIPO finalizes applications in an average of 127 days. Since 2019, the system has improved in speed and transparency, benefiting from enhanced automation and streamlined workflows.
🇧🇪 Benelux (Netherlands, Belgium, Luxembourg)
Benelux offers the fastest registration process, completing trademark applications in just 78 days on average. The BOIP is known for its efficient and consistent approach, with minimal variance in processing time.