The digitalization of global trade has created an important turning point for small and medium-sized enterprises, also known as SMEs. Traditional export methods, with their high costs, long procedures, and complex logistics processes, often posed barriers for SMEs to enter international markets. However, with e-export, these processes have become much easier and more accessible. Digital trade allows businesses to enter global markets with lower costs while also accelerating their branding journey.
In Turkey, the incentives provided by the state for SMEs engaged in e-export are increasingly diversified. With the support of the Ministry of Trade, KOSGEB, exporters’ associations, and various private programs, SMEs are accelerating their digital transformation and gaining competitive advantage.
The Importance of E-Export for SMEs
SMEs are the backbone of the economy. They provide the majority of employment, ensure dynamism in production, and play a vital role in innovation processes. However, SMEs that remain dependent solely on local markets eventually reach a growth ceiling. At this stage, e-export becomes a powerful solution.
E-export enables businesses to access global markets digitally without the need for physical stores or distributor networks. Platforms such as Amazon, eBay, Etsy, and Alibaba, as well as Turkey-based initiatives like Trendyol Go Global and Hepsiburada, allow SMEs to quickly reach customers worldwide.
In addition, e-export provides advantages such as foreign currency income, increased brand awareness, and improved competitiveness. An SME that becomes visible in the global market simultaneously builds a stronger and more reliable brand image in the domestic market.
E-Export Incentives in Turkey
Turkey has developed comprehensive support mechanisms to encourage SMEs to engage in e-export. The government provides incentives for digital advertising, logistics, software development, fair participation, and branding activities.
Ministry of Trade Incentives
The Ministry of Trade offers the broadest range of support to businesses engaged in e-export. The ministry covers a certain percentage of marketing and promotional expenses. Furthermore, participation in international trade fairs, store opening costs on e-commerce platforms, digital marketing campaigns, and brand registration expenses are also included in the support programs.
These incentives significantly reduce the financial burden of entering new markets for SMEs. For businesses aiming to strengthen their branding, the support also accelerates their institutionalization process.
KOSGEB Incentives
KOSGEB is one of the most important institutions supporting SMEs on their digitalization journey. It provides grants and credit support for businesses to establish their e-commerce infrastructure. Website creation, software development, digital marketing consultancy, e-commerce training, and online store opening costs are all covered under this program.
Thanks to KOSGEB support, small businesses can take their first steps into digital transformation without bearing large costs. This makes the e-export journey of SMEs more accessible and sustainable.
Logistics and Shipping Incentives
One of the biggest costs in e-export is logistics. Ensuring that products are shipped to international markets at affordable prices is of critical importance for SMEs. With the state’s micro-export regulations, shipments up to 300 kilograms and 15,000 euros are evaluated within the scope of rapid export. This significantly reduces costs for SMEs. In addition, special discounted rates through contracted cargo companies provide further advantages.
Digital Marketing and Advertising Incentives
For SMEs to succeed in e-export, it is not enough to simply send their products abroad. They must also introduce their brand to the target audience with effective marketing strategies. This is where digital advertising and promotional incentives come into play. Expenses related to Google Ads, social media advertising, content marketing activities, and SEO work can be partially covered by government support.
These incentives make it easier for SMEs, especially those in the branding process and new market entry, to gain visibility. As a result, it becomes possible to reach the target customer base at lower costs.
Training and Consultancy Support
One of the biggest challenges businesses face in the e-export process is the lack of knowledge. SMEs that are inexperienced in customs procedures, target market analysis, digital marketing strategies, and payment systems can benefit from government-supported training and consultancy services.
These programs ensure that businesses step into e-export more consciously and strategically. They also help develop long-term, sustainable export strategies.
