In today’s global economy, local markets are no longer sufficient for startups aiming to grow. Especially in the digital age, products or services that only target limited regions may restrict growth potential. Setting up an import-export company offers entrepreneurs access to new markets, cost advantages, and increased brand value.
In today’s global economy, local markets are no longer sufficient for startups aiming to grow. Especially in the digital age, products or services that only target limited regions may restrict growth potential. Setting up an import-export company offers entrepreneurs access to new markets, cost advantages, and increased brand value.
However, the dynamics of international trade differ significantly from traditional business models. Establishing a proper legal and operational structure is essential for sustainable growth. In this guide, we explain every step of how to start an import-export business as a startup.
An import company purchases goods or services from abroad and offers them in the domestic market. An export company, on the other hand, sells local products or services to foreign markets. Many modern businesses, especially e-commerce startups, are active in both importing and exporting.
International trade companies deal with not only commerce but also foreign exchange, customs, logistics, and compliance with global regulations. That’s why planning the setup phase with precision is crucial.
Global Market Access: Reach potential customers worldwide.
Increased Profit Margins: Some products sell at much higher prices abroad.
Reduced Costs: Importing cheaper raw materials or products can lower your expenses.
Government Incentives: Exporters often benefit from tax breaks, grants, and support programs.
Investor Appeal: Startups with a global vision are more attractive to investors.
Although setting up an import-export business is similar to establishing any company, there are additional steps specific to international trade.
In Turkey, the most common company types are:
Sole Proprietorship: Easy and affordable but limited for international trade.
Limited Company: The most preferred option for trade. Offers tax and operational advantages.
Joint-Stock Company: Ideal for large-scale startups and attracting investors.
For most startups, a Limited Company is the recommended model due to its flexibility and suitability for trade.
When registering your company, make sure your articles of association include activities related to import and export. Example clauses:
Import and export of all kinds of goods and services
E-commerce and digital marketing
Consulting, representation, or distributorship
This makes future expansion easier when diversifying your product or service range.
To register your company, you'll need:
ID copies of founders
Proof of address
Signature declarations
Articles of association
Tax office registration form
Rental contract or property deed
Once these are ready, you can apply to the Trade Registry Office.
After registration, you must obtain a tax certificate from the local tax office. It’s also mandatory to work with a certified accountant, who will manage your bookkeeping and declarations.
For import-export transactions, collaborating with a customs broker is essential. You’ll also need to determine the correct HS (Harmonized System) codes for your products. These codes classify your goods in international trade.
To export from Turkey, you must be a member of a relevant Exporters’ Association, such as Istanbul Exporters’ Association or Aegean Exporters’ Association. Without this registration, you cannot legally export your goods.
If you plan to sell products online to international buyers, you’ll need:
A multilingual e-commerce website
International payment systems (PayPal, Stripe, Wise, etc.)
Global shipping and logistics integration
Customs and tax calculators
Fashion & Textiles: Selling your own designs abroad
Electronics & Technology: Importing or exporting tech products
Food & Beverage: Offering local tastes to global markets
Software & Digital Products: SaaS and digital platforms
Health & Wellness: Organic cosmetics and supplements
Conduct Market Research: Analyze demand and competition in your target country.
Learn About Logistics and Customs: Shipping costs and customs duties affect your pricing.
Use Online Sales Channels: Platforms like Amazon, Etsy, or Alibaba can boost global sales.
Benefit from Government Support: Apply for export incentives from trade ministries or development agencies.
Invest in Digital Marketing: Use SEO, social media ads, and influencer marketing to promote your brand.
In Turkey, there are several support mechanisms for startups engaging in international trade:
Trade fair participation grants
Brand and patent registration support
Digital marketing subsidies
Website translation and software localization support
Logistics and freight incentives
Overseas office establishment grants
To benefit from these, your company must be officially registered and actively engaged in export activities.
Incorrect HS code identification
Shipping products without understanding target country regulations
Poor logistics planning
Ignoring branding by focusing only on pricing
Underestimating customs duties and taxes
Avoiding these mistakes will save time, money, and reputational damage.
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