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Mexico, one of North America's largest economies, holds great appeal for brands thanks to its domestic market and strategic proximity to the United States. If you want to secure your brand in both digital and physical commerce in this vast market, your first step should be trademark registration. In Mexico, trademark registration is not only a legal safeguard for your business but also a fundamental pillar of brand value and marketing. This article details the trademark registration process in Mexico, its advantages, and how Marca Bien can support you through it.
Mexico is one of the fastest-growing markets in Latin America. With a population exceeding 130 million and a rapidly expanding middle class, consumer spending continues to rise. This creates significant potential for brands—but succeeding in this market requires strong brand protection.
Mexico, through the USMCA agreement (which replaced NAFTA), offers duty-free exports to the US and Canada. As such, a registered trademark in Mexico provides a strong advantage when entering the North American market.
The first step is to verify whether your brand has already been registered in Mexico. Existing identical or similar trademarks can lead to rejection. Therefore, preliminary research must be done professionally.
Mexico uses the Nice Classification system. Selecting the correct class based on your goods or services defines the scope of your trademark protection. Incomplete or incorrect classification may lead to gaps in protection.
The application file should include the trademark name, logo (if applicable), applicant information, and selected classes. These documents are submitted to the Mexican Institute of Industrial Property (IMPI). Accurate and complete documentation ensures a quicker application process.
The application is reviewed by IMPI. Approved applications are published in a public bulletin. During this phase, third parties may file objections. If no objection is filed or if objections are dismissed, the trademark is officially registered.
Once registration is complete, the applicant receives an official certificate. This document legally proves that the trademark belongs to you in Mexico.
Register your trademark in Mexico. Use our online form to submit your application and have it professionally filed with the Mexican Institute of Industrial Property (IMPI). Start protecting your brand now!
A registered trademark prevents others from using the same or similar mark. It serves as strong legal evidence to defend your brand in disputes.
Platforms like Amazon Mexico and MercadoLibre require trademark registration to open brand accounts. Registration is essential for digital market growth.
Registered trademarks are perceived as more serious and trustworthy by investors and consumers. This is critical for long-term growth and enhancing brand value.
Mexico is a member of the Madrid Protocol. This means trademarks
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