Setting Up a Turkish Export Company for Selling on Amazon: The Fastest Path to Global Markets

Selling on Amazon to reach global markets is no longer an opportunity reserved only for big brands; SMEs and solo entrepreneurs can now access the same playing field. Especially for sellers who want to do e-export from Türkiye, Amazon offers a powerful ecosystem that makes it possible to reach global customers within a few months when the right strategy is applied. The most critical step in this journey is setting up a properly structured export company in Türkiye.

Amazon’s seller verification processes, international payment flows and export regulations all require an official business entity. This company is not only necessary for opening an Amazon account; it is also vital for your brand’s growth potential, access to government incentives and legal security.

A Turkish export company gives the seller a professional presence in global markets. At the same time, it enables VAT exemptions, smooth transfer of Amazon payouts to a bank account, formal management of customs procedures and support for trademark registration. That’s why many entrepreneurs, before starting to sell on Amazon, search for answers to questions like: “Which company type should I choose?”, “Can I open an account without a company?”, “What exactly does an export company do for me?”, “Will Amazon verification be difficult?” This article answers all of these questions in a natural flow while also explaining in detail the opportunities a Turkish export company provides for Amazon sellers.

Most entrepreneurs in Türkiye who want to expand to Amazon assume that the company formation process is complex and difficult. In reality, when you follow the right steps, the process is both fast and relatively low-cost. On top of that, Türkiye’s export-focused incentive structure makes this journey even more advantageous. This guide explains, from every angle, how to build the corporate infrastructure needed for selling on Amazon and why a Turkish export company plays such a critical role in this ecosystem.

The Fundamental Need to Set Up a Company for Selling on Amazon

Amazon’s acceptance of sellers into its global marketplaces is based on strict verification standards. At the core of these standards are official company documents that prove the seller’s reliability and financial sustainability. The main reason Amazon demands this level of verification is to protect global customer trust and reduce fraud risks on the marketplace. For this reason, having a registered company is not just a formality; it is a mandatory part of how the platform fundamentally operates.

Many new entrepreneurs ask, “Is it enough if I start with an individual seller account on Amazon?” While individual accounts may be available in some countries, for professional sales—especially in major markets like Amazon Europe and Amazon US—a business account is almost essential. In addition, individual accounts are not suitable for issuing export invoices or managing customs processes. The legal framework for international shipments can only be properly created through a company. Therefore, anyone who wants to build a sustainable business on Amazon should see company formation as a critical step.

Even if selling without a company seems possible at the very beginning, it will quickly become a problem when you reach the account verification stage. During Amazon’s “Account Verification” process, the seller is asked to provide a tax number, bank account, company address and legal representative documents. A Turkish export company can provide all of these documents officially, making verification much faster and smoother. In this way, the seller has a secure and structured setup both at account opening and in ongoing cash flow.

So, while setting up a company for Amazon may seem like a requirement at first glance, in reality it is the cornerstone of a professional brand. Growing without a company infrastructure is not sustainable for almost any seller in global marketplaces.

Suitable Company Types in Türkiye for Amazon Sellers

Entrepreneurs who want to establish an export company in Türkiye specifically for Amazon sales typically choose between two types of entities: sole proprietorship and limited company. Both structures have their own advantages. The key is choosing the model that best matches the seller’s goals and budget.

A sole proprietorship is quick to set up, low-cost, and very practical for new entrepreneurs who want to start selling on Amazon. Many sellers ask, “Is a sole proprietorship enough for selling on Amazon?” Yes, a sole proprietorship fully meets Amazon’s verification requirements. Amazon cares about the legitimacy of the entity and the accuracy of its documents, not the legal form of the company. For this reason, a sole proprietorship is an ideal choice at the initial stage.

A limited company, on the other hand, offers a more corporate structure and may be more advantageous in the long term for sellers who aim to scale up. In some foreign markets, limited companies can also create a more professional brand perception. Nevertheless, Amazon does not require a limited company; you can operate comfortably with a sole proprietorship as well.

Both types of companies can issue export invoices, receive payments from Amazon and benefit from export-related government support. What matters is that the chosen structure aligns with the seller’s business goals. It is also possible to start with a sole proprietorship and later transition to a limited company. Amazon does not block or complicate this transition.

When choosing a company type, entrepreneurs should pay attention to tax obligations and cost structure. Sole proprietorships can generally be managed at a lower cost, while limited companies usually involve higher accounting fees and more formal responsibilities. However, limited companies can provide a more robust foundation for a growing brand. For this reason, both current circumstances and long-term plans should be considered before making a decision.

Required Documents and Process for Company Formation

Setting up an export company in Türkiye is not as complicated as many think. The required documents are limited and, in most cases, the process can be completed within a few days. At this stage, many entrepreneurs ask, “If some documents are missing, will my Amazon account fail to open?” Since Amazon requests official documents in a standard format, it is very important that everything is complete and consistent. Even minor discrepancies between documents can prolong the verification process.

To set up a company, you basically need documents such as ID, bank information, proof of address and signature circulars. While the process is faster for sole proprietorships, limited companies require additional documents and notary procedures. After incorporation, the company receives a tax number and an official certificate of activity.

For Amazon seller verification, the most commonly requested documents are the company establishment certificate, certificate of activity, bank account statement and address verification documents. All of these can be obtained within a few days after the company is formed. The faster you complete the formation process, the faster your Amazon account opening can be finalized.

Some entrepreneurs also wonder whether hiring an accountant is mandatory during company formation. Technically, it is not mandatory for sole proprietorships; however, when selling on Amazon, it is strongly recommended to get professional support for invoicing, export exemptions and VAT processes to ensure everything is managed correctly.

Once the formation process is complete, the company is ready to apply to Amazon. At that point, you meet the platform’s verification requirements and have created all the legal infrastructure required for exports.

Amazon Verification Process and Company Documents

Amazon’s verification process is quite meticulous to ensure global seller security. “Is Amazon verification difficult?” is one of the most frequently asked questions among sellers. It isn’t difficult, but it does require correctly prepared and consistent documentation. During this process, Amazon verifies the company’s legitimacy, the seller’s identity and payment information.

One of the most critical steps in verification is confirming the company address and bank account. If the address on invoices does not match the official address on company documents, Amazon may reject them. Therefore, it’s important that bank transactions and official invoices reflect the same company address.

Amazon also requires identity verification from the seller. This is done using the legal representative’s ID card or passport. The documents must be high resolution and uploaded in their original, unaltered format. Low-quality, blurry or cropped images can delay verification.

Once verification is complete, the Amazon account becomes active and the seller can start creating listings. From this stage on, the company must be ready not only commercially but also operationally. Proper management of customs procedures, detailed logistics planning and defining a warehouse strategy are critical steps after verification.

Advantages of Selling on Amazon with a Turkish Export Company

Selling on Amazon from Türkiye becomes significantly more advantageous when done through an export company. These advantages are both financial and operational. The most prominent one is VAT exemption. All export transactions from Türkiye are exempt from VAT. This exemption significantly reduces costs and increases the seller’s competitiveness.

Another advantage is the smooth transfer of Amazon payouts to the company’s bank account. Amazon sends payments only to verified business accounts and may have issues with personal accounts. A company account keeps financial records in order and makes income flows trackable and documentable.

An export company also enables the seller to benefit from government support. Only those who own a registered business can apply for programs like e-export grants, digital advertising support, and warehouse and logistics subsidies. These incentives act as a major accelerator, especially for sellers who want to grow in global markets.

Amazon’s trademark registration, FBA processes and international shipping policies also become safer and more manageable when you operate with a proper corporate structure. Managing these processes without an official entity is practically impossible. For this reason, an export company should be seen not only as a requirement for Amazon, but also as a strategic investment in the business.

The Importance of a Company in Customs, Tax and Logistics Processes

When selling on Amazon, your products must be shipped abroad, customs procedures completed and an official export declaration prepared. It is not feasible to carry out these processes as an individual. An export declaration can only be issued through a company. Therefore, a corporate structure is mandatory for managing logistics properly.

During customs clearance, commercial invoices and HS (Harmonized System) codes for the products are determined. These codes specify which category the product belongs to and which tax rules apply. Using the wrong code can result in the product being held at customs and incurring additional costs. Conducting these processes through a company makes it easier for customs brokers to step in and helps minimize errors.

Another frequent question sellers have during this stage is about tax obligations. Export companies do not pay VAT on export sales, but they are subject to standard taxes such as income tax or corporate tax. Since Amazon revenues are officially recorded in the company account, it’s important to keep the tax dimension transparent and compliant.

In logistics, the company must operate according to the chosen model: FBA (Fulfillment by Amazon) or FBM (Fulfilled by Merchant). In FBA, products are shipped to Amazon fulfillment centers. In FBM, the seller dispatches products from their own warehouse. In both models, export invoices and customs clearances are executed through the company.

Branding and Growth on Amazon with a Turkish Company

Setting up an export company is not just a ticket to enter Amazon. It is also the first step toward building a global brand. For sellers who want to build a brand on Amazon, elements like trademarks, Brand Registry, brand protection tools and ad management require a professional infrastructure.

During the branding process, company owners do more than just sell products; they build a global identity. This identity supports strategic progress in areas such as packaging, product development, brand storytelling and customer experience. Without a formal business entity, you cannot complete trademark registration, which means your brand cannot be fully protected on Amazon.

Sellers who own a company can use Amazon’s advertising systems more effectively and analyze campaigns to develop long-term growth strategies. Moreover, many successful Amazon sellers view their company infrastructure not merely as a sales tool but as a mechanism that carries the brand into international markets.

Expanding from Türkiye to Amazon, when combined with the right company infrastructure, is one of the fastest ways to enter global markets. Establishing an export company both meets Amazon’s verification requirements and makes it easier for the seller to transform into a global brand. A solid company structure is the strongest foundation for long-term success and a strategic step for anyone who wants to move confidently within the Amazon ecosystem.