Legally protect your brand with US trademark registration. Discover the process, benefits, and application steps with Marcabien's consultancy.

The United States is one of the largest trade markets in the world. Therefore, protecting your brand in this market not only brings prestige but also offers legal assurance. Trademark registration allows a name, logo, slogan, or product shape to be legally protected by being officially registered.

Registering a trademark in the US offers numerous advantages, especially in terms of intellectual property rights. This registration is critically important for Turkish brands engaged in e-export and selling on platforms like Amazon, Etsy, and eBay.

Rights Granted by US Trademark Registration

Trademark registration through the United States Patent and Trademark Office (USPTO) grants the following rights:

• You can legally protect your brand across the entire United States.

• You gain the right to sue against unauthorized use of your brand.

• The US Customs and Border Protection can prevent counterfeit products bearing your brand from entering the country.

• Platforms like Amazon Brand Registry allow you to take stronger control over your brand rights.

• You gain a strong reference point for international brand expansion.

How the US Trademark Registration Process Works

The trademark registration process involves detailed and careful steps. Incorrect or incomplete applications may delay the process or lead to rejection. Here are the main steps:

Trademark Search

First, it must be checked whether the brand name or logo you want to register has already been registered. This step involves searching the USPTO database.

Class Identification

The categories in which your brand will be used (goods/services) are determined. Each industry falls under a different class, and a separate fee is charged for each.

Application Preparation

Required documents are prepared, and a visual or word mark is included in the application. It must also be stated whether the trademark is already in use or will be used in the future.

Application Submission

The application is submitted online to the USPTO. After submission, it generally takes between 6 to 12 months to receive a result.

Examination and Publication

USPTO examiners review the application. If no objections or corrections are needed, the mark is accepted and published. At this stage, third parties can file an opposition.

Registration and Certificate

If the opposition period passes without issue, the trademark is registered, and an official registration certificate is issued.

What Are the Fees for US Trademark Registration?

Fees vary depending on the number of classes applied for, the method of application, and the consulting service used. Generally, USPTO filing fees are:

• TEAS Plus Application: Around $250 per class

• TEAS Standard Application: Around $350 per class

Additionally, working with a professional trademark consulting firm can speed up the process and ensure it is carried out accurately.

Easier US Trademark Registration with Marcabien

Although the trademark registration process can be completed online, having expert support for class selection, opposition handling, and document filing offers significant benefits. Turkey-based Marcabien is a well-established and experienced trademark consulting firm offering professional services for US trademark registration.

Key advantages of working with Marcabien:

• Trademark availability and similarity searches

• Accurate class identification

• Preparation of application documents

• Representation and follow-up throughout the USPTO process

• Legal guidance in case of objection or rejection

By working with Marcabien, you can efficiently manage your trademark registration not only in the US but also in the European Union and other regions.

The Contribution of US Trademark Registration to E-Export

Trademark registration is not just a legal requirement but also a key factor in gaining a competitive edge in digital commerce. Platforms like Amazon offer exclusive advantages to registered trademarks:

• Access to Amazon Brand Registry

• Ability to edit and enhance brand content (A+ Content)

• Right to report and block counterfeit products

• Access to brand-specific pages and analytics

These benefits help increase both your product visibility and sales performance.

Frequently Asked Questions About US Trademark Registration

If my brand is registered in Turkey, is it protected in the US as well?
No. Each country offers brand protection within its own borders. A trademark registered in Turkey is not valid in the US. However, you can apply internationally via the Madrid Protocol.

How long does it take to complete trademark registration in the US?
Depending on the complexity of the application, the process generally takes between 6 to 12 months.

Is it mandatory to use the trademark after registration in the US?
Yes. When applying, you must declare whether the trademark is “in use” or “intent to use.” If you choose “intent to use,” you must provide proof of usage within a certain period.

What is the duration of trademark registration?
A registered trademark in the US is initially valid for 10 years. After this period, it can be renewed.

The Right Address for Trademark Registration: Marcabien

Registering your brand in the US may seem like a complex process, but with expert consulting, you can complete it confidently and efficiently. Marcabien is a strong partner for entrepreneurs in Turkey who wish to expand into the American market.

Marcabien offers tailored services for both individual entrepreneurs and corporate firms, making trademark registration more accessible and reliable.

Registering your trademark in the US is an essential step for brands aiming to operate on an international level. Trademark protection is crucial for selling securely on digital platforms and building a long-term brand strategy. To manage this process effectively, we strongly recommend working with an experienced firm like Marcabien.